Services
Trend Forecasting + Market AnalysisStanding out from the crowd takes vision, balance, consistency, and a cohesive brand voice. The most impactful way to achieve this is to create a strong point of view through product assortment and selection. If you are just starting out I can help guide and empower you to bring your ideas to life, or if you’re an established brand I can draw on my experience to help breathe new life into your assortments and strategies.
Ways I can help
Advice, Suggestions, data points, gut feelings, recommendations around product selection and ranking
Visual aids like picture packets, decks, pinterest boards, and inspirational instagram accounts
Access to market brand contacts and product catalogs - primarily in the housewares, toy, and gift markets
Network of creatives to help with graphic design and product development
Pricing analysis and strategies for existing or new product categories
Website product shot direction, ways to best showcase product strategies, and online curation
In-store merchandising concepts and product feature direction
Historical data and consumer insights can only predict so much of what the future holds. With a unique blend of past sales data, current trend analysis, market research, travel, and a good old fashioned gut-check, I can help forecast future market landscapes to help set you up for the unknown. I can help you create and plan out future seasonal capsules to help you stay ahead of the market and captivated by your consumer.
Product Development + Curation
Ways I can help
Competitor analysis decks drawn from travel, store visits, tradeshows, and general market research
Product trends and strategy decks with unique visual suggestions catered to your target market
categorization of your ideas into larger concepts in order to see which attributes are truly driving the business and what’s missing
budgeting tools that visually depict the future landscape across categories to know what product, and how much of it to buy
Picture packs, pinterest boards, instagram accounts, whatever visual aids are needed
Creating user friendly reports that improve the consistency of information across an organization is critical when creating or building on a brand. This is the first step to capturing a clear understanding of the current operations and strategies in order to analyze, adjust, and plan for the future.
Sales + Inventory Management
Ways I can help
Weekly/monthly/annual report guildelines and suggestions for maximum efficiency and profitability - examples include: Open to Buy reporting, Attribute reports, top sellers, weekly selling reports, and calendars
Data Analysis - review and analyze reports, and over time implement strategies to improve desired metrics
Training and implementation - help train internal players to give them tangible strategies and a deck of tips and tricks for ongoing report maintenance
how to’s on product attribution to maximize emerging categories and minimize downtrending ideas